Effective Date: October 2, 2026
TB ŠPORTNA OPREMA, d.o.o. (“we”, “us”, “our”) operates the e-commerce website available at www.tbsportna.com, a platform dedicated to bringing you high-quality, user-loved small fitness gear that lets you turn any spot into your gym, helping you build a consistent, easy-to-keep workout routine no matter where you are. We are fully committed to protecting the personal data and privacy rights of every visitor, customer, and user (“you”, “your”) who interacts with our website, browses our product collection, places an order, or engages with our services. This Privacy Policy is designed to clearly explain how we collect, use, store, share, and protect your personal information, as well as outline your rights regarding your data, in full compliance with applicable data protection regulations applicable in Slovenia and across the European Economic Area, including the General Data Protection Regulation (GDPR).
By accessing, browsing, or using our website, submitting your personal information to us, or completing a purchase on our platform, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of the terms laid out in this document, we kindly ask that you do not access or use our website or submit any personal information to our services.
1. Information We Collect From You
We only collect information that is relevant to deliver our e-commerce services, improve your shopping experience, and fulfill our legal obligations. The types of information we may gather include:
1.1 Information You Provide Directly to Us
This is data you voluntarily share when you interact with our website for any purpose:
- Account and Registration Data: When you create a user account on our platform, we collect your full name, email address, chosen password, and optional contact preferences to help you save your favorite fitness gear items, track order history, and streamline future checkout processes.
- Order and Transaction Data: When you place an order for our small fitness gear collection, we collect necessary details including your billing and shipping address, phone number, payment method information (we do not store full credit card details on our internal servers, all payment processing is handled through PCI DSS certified third-party payment providers), and order-specific notes you may add for delivery preferences.
- Communication Data: When you reach out to us via our contact email [email protected], submit a customer support ticket, leave a product review, or participate in our user surveys, we collect the content of your messages, your contact information, and any additional details you choose to share with us, including feedback about your workout routines using our products.
- Marketing Preference Data: When you opt in to receive our newsletter, product launch updates, or exclusive promotional offers for our fitness gear, we record your consent status, email address, and any preferences you share about the types of content you would like to receive from us.
1.2 Information Collected Automatically When You Use Our Website
When you browse www.tbsportna.com, we automatically collect certain technical data to ensure our website runs smoothly and delivers a personalized, seamless experience for every user:
- Device and Log Data: We collect information about the device you use to access our website, including your IP address, browser type and version, operating system, language settings, referring website URLs, pages visited on our site, time spent on individual product pages, search queries you enter on our platform, and access dates and times. This data helps us troubleshoot technical issues, optimize website performance for users across different devices, and understand how visitors engage with our collection of small fitness gear.
- Cookies and Similar Tracking Technologies: We use cookies, web beacons, and other local storage technologies to remember your preferences, keep your session secure while you browse, save items to your shopping cart, and analyze website traffic patterns. You can manage your cookie preferences directly through the settings panel on your browser at any time, though disabling certain essential cookies may limit some core functionality of our e-commerce website.
- Location Data: With your explicit consent, we may collect general geolocation data (at the city or regional level) to show you accurate shipping cost estimates, display region-specific product availability for our fitness gear, and provide localized delivery information that matches your location. We do not collect precise real-time GPS location data from your device unless you explicitly grant us separate permission to do so.
1.3 Information We Receive From Third Parties
In limited circumstances, we may receive additional information about you from trusted third-party sources to help us verify your identity, prevent fraudulent transactions, and improve our service delivery:
- Payment Service Providers: Our PCI-compliant payment processors share limited transaction confirmation data with us to notify us that your payment for an order has been successfully processed, so we can proceed with shipping your fitness gear to you.
- Shipping and Logistics Partners: Our courier and delivery providers share delivery status updates, proof of delivery, and any address correction information with us to ensure your order reaches you correctly and on time.
- Social Media Platforms: If you choose to connect your account on our website through a third-party social media login service, we will only receive the basic profile information you explicitly authorize the social platform to share with us, and we will never post content to your social media accounts without your explicit prior permission.
2. How We Use Your Personal Information
We only process your personal data for lawful, transparent purposes that are directly related to operating our e-commerce business, delivering high-quality fitness products to you, and enhancing your overall experience with TB ŠPORTNA. The core purposes for which we use your information include:
- Order Fulfillment and Service Delivery: We use your transaction, shipping, and contact information to process your purchase of small fitness gear, arrange for delivery to your provided address, send you order confirmation, shipping tracking updates, and handle any post-delivery support including product returns, exchanges, and warranty claims. This processing is necessary for the performance of the sales contract we enter into with you when you place an order on our website.
- Website Functionality and User Experience Optimization: We use your automatically collected browsing data, cookie data, and account information to maintain the security of our website, remember your shopping cart contents, display product listings that match your interests, and ensure our platform works reliably whether you are accessing it from a home computer, mobile device, or any other internet-enabled device. This processing is based on our legitimate interest to operate a stable, user-friendly e-commerce platform that lets customers easily browse our full collection of fitness gear.
- Customer Support and Communication: We use your contact information and the content of your messages to respond to your inquiries, resolve technical issues you may encounter on our website, address product concerns, and provide helpful guidance to help you get the most out of your new fitness gear to build your consistent workout routine. This processing is based on both our legitimate interest in providing responsive customer service and our contractual obligation to support the products you purchase from us.
- Marketing and Promotional Outreach: With your separate, explicit opt-in consent, we use your email address to send you our newsletter, updates about new product launches for our small fitness gear collection, exclusive discount offers, fitness tips, and user success stories from our 55K+ rated community of customers. You can opt out of receiving these marketing communications at any time, free of charge, by clicking the unsubscribe link located at the bottom of every marketing email we send, or by sending us a message at our contact email [email protected] to request removal from our marketing list. We will never send you unsolicited marketing communications that you have not explicitly agreed to receive.
- Fraud Prevention and Security Protection: We process your personal and transaction data to detect, investigate, and prevent fraudulent payment activities, unauthorized account access, data breaches, and other harmful activities that could threaten the security of our users, our website, and our business operations. This processing is based on our legitimate interest to protect our customers and our platform from financial and security harm, as well as to comply with our legal obligations to prevent money laundering and other financial crimes.
- Legal Compliance and Regulatory Obligations: We may process your personal information when it is required to comply with applicable legal requirements, such as maintaining financial records for tax authorities in Slovenia, responding to valid legal requests from public authorities, enforcing our website Terms of Service, and protecting our legal rights in the event of disputes related to our products or services.
- Product Improvement and Business Analytics: We use aggregated, anonymized user data that cannot be linked back to any individual person to analyze sales trends, identify which fitness gear products are most popular with our customers, optimize our inventory levels, and make informed decisions to improve our product selection and overall service quality. This aggregated data does not qualify as personal data under applicable data protection law, and we can use it for any legitimate business purpose.
3. How We Share Your Personal Information
We never sell, rent, or lease your personal information to any third parties for their own marketing purposes without your explicit written consent. We only share your data with carefully selected third parties when it is necessary to deliver our services to you, as outlined below:
- Authorized Service Providers: We share limited necessary information with trusted third-party vendors who perform critical operational functions on our behalf, including PCI-certified payment processors that handle your payment transactions, logistics and courier companies that deliver your fitness gear orders to your address, cloud hosting providers that host our website and securely store your data, email service platforms that help us send order updates and newsletters to you, and IT support partners that help us maintain the security and functionality of our website. All of these service providers are bound by strict data processing agreements that require them to protect your personal information, only process it according to our explicit instructions, and never use it for their own independent purposes.
- Legal and Law Enforcement Disclosures: We may disclose your personal information if we are required to do so by a valid court order, government authority request, applicable law, or regulation. We may also disclose your data when we reasonably believe that disclosure is necessary to protect our legal rights, protect the safety of our users or the general public, investigate fraud, or respond to an emergency situation.
- Business Transfer Scenarios: In the event that we undergo a merger, acquisition, sale of all or a portion of our company assets, or other business reorganization, your personal information may be transferred as part of the transaction. We will provide you with advance notice before your personal data is transferred to the new entity and becomes subject to a different privacy policy terms.
- Public Platforms When You Choose to Share Content: If you voluntarily submit a product review, user-generated photo, or testimonial about our fitness gear products on our public website pages or our associated social media profiles, this content may be visible to other visitors to our website. You can request to have your personal information removed from these public postings at any time by contacting our support team at [email protected].
4. Data Storage and Security Protection
Our primary operating location is at Zbilje 77, 1215 Medvode, Slovenia, and all personal information we collect is stored on secure servers located within the European Economic Area (EEA) wherever possible. If any of your data is ever transferred to a location outside of the EEA, we will ensure that the transfer is conducted in full compliance with GDPR requirements, using appropriate safeguards such as the European Commission-approved Standard Contractual Clauses, to guarantee that your personal data receives the same level of protection it is entitled to under European data protection law.
We have implemented comprehensive, industry-standard technical and organizational security measures to protect your personal information against unauthorized access, accidental loss, alteration, destruction, or unlawful disclosure. These measures include end-to-end encryption for all sensitive payment data transmitted on our website, regular security vulnerability scans and updates for our server infrastructure, role-based access controls that restrict access to your personal data only to authorized employees who need it to perform their job duties, regular staff data protection training, and routine data backup procedures to prevent permanent data loss. While we work tirelessly to protect your personal information, no data transmission or storage system can ever be guaranteed to be 100% secure, and we will notify you and the relevant national data protection authority immediately in the event of a personal data breach that poses a high risk to your rights and freedoms, as required by applicable law.
We will retain your personal information only for as long as it is necessary to fulfill the specific purposes for which we originally collected it. For customers who place orders on our website, we retain your order and transaction data for 10 years after the completion of your purchase, to comply with Slovenian tax and commercial record keeping requirements. For marketing communications records, we retain your consent preferences until you choose to opt out of our marketing outreach. If you choose to delete your user account on our website, we will permanently delete all of your stored personal data that is no longer required to meet legal or accounting retention obligations, within 30 business days of your account deletion request.
5. Your Privacy Rights Under Applicable Law
As a user located in the European Economic Area, you hold a full set of data subject rights regarding your personal information, which you can exercise at any time free of charge:
- Right of Access: You have the right to request a copy of all personal information we hold about you, as well as detailed information about how we process that data.
- Right to Rectification: If you believe any of the personal information we hold about you is inaccurate, incomplete, or out of date, you have the right to request that we correct and update that data immediately.
- Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information in circumstances where the data is no longer necessary for the original purposes we collected it for, you withdraw your consent to the processing, or you object to the processing and we have no overriding legitimate legal reason to continue holding your data.
- Right to Restriction of Processing: You have the right to request that we temporarily suspend the processing of your personal information in situations where you contest the accuracy of the data, the processing is unlawful, or we no longer need the data for our original purposes but you require it to establish, exercise, or defend legal claims.
- Right to Data Portability: You have the right to receive all the personal data you have provided to us in a structured, commonly used, machine-readable format, or to request that we transfer this data directly to another data controller of your choice, where technically feasible.
- Right to Object: You have the right to object at any time to processing of your personal data that is based on our legitimate interests, including direct marketing activities. When you object to marketing communications, we will immediately stop sending you all promotional messages.
- Right to Withdraw Consent: For any processing activity that you previously provided explicit consent for, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing that was carried out before you withdrew your consent.
- Right to Lodge a Complaint: If you believe that our processing of your personal information violates applicable data protection regulations, you have the right to submit a complaint directly to the national data protection authority in your country of residence, or the Slovenian Information Commissioner, our local supervisory authority.
To exercise any of these rights, you can send your request to us via our contact email [email protected], or send a physical request letter to our business address Zbilje 77, 1215 Medvode, Slovenia. We will respond to your valid request within 30 calendar days of receiving it, and we will never charge you any fee for processing your data subject request unless your request is manifestly excessive, repetitive, or unfounded, in which case we may charge a reasonable administrative fee to cover the costs of responding. We may need to request a small amount of additional information from you to verify your identity before we can fulfill your request, to ensure that we do not disclose your personal data to any unauthorized third party.
6. Children’s Privacy
Our e-commerce website and products are not intended for use by children under the age of 16, and we do not knowingly collect any personal information from children under this age. If you are a parent or legal guardian of a child under 16 and you believe that your child has submitted personal information to us without your permission, please contact us immediately at [email protected], and we will promptly take steps to delete that information fully from all our storage systems.
7. Third-Party Links
Our website may contain hyperlinks to external third-party websites, such as social media pages of our fitness community, partner fitness blogs, or related product recommendation platforms. When you click on these links and leave our website, we do not have any control over the content, operations, or privacy policies of those external sites. We are not responsible for the data protection practices of any third-party websites, and we strongly recommend that you review the privacy policy of every website you visit after leaving www.tbsportna.com, before you submit any of your personal information to those platforms.
8. Updates to This Privacy Policy
We may occasionally update and revise this Privacy Policy from time to time to reflect changes in our business operations, new legal requirements, or new features we introduce to our e-commerce website. When we make material changes to this policy, we will update the “Effective Date” listed at the top of this document, and post a clear notification on the homepage of www.tbsportna.com to inform our users about the upcoming changes before they go into effect. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website after the effective date of the revised policy will constitute your acknowledgment and agreement to the updated terms.
9. Contact Information
If you have any questions, comments, or concerns about this Privacy Policy, our data protection practices, or if you wish to exercise any of your data subject rights, you can reach out to us directly at any time:
- Company Name: TB ŠPORTNA OPREMA, d.o.o.
- Contact Email: [email protected]
- Physical Address: Zbilje 77, 1215 Medvode, Slovenia
- Contact Phone: +386 31 488 058
